How To Use Pinterest For Your B2B Blog

If you pay attention to what other businesses are doing for their marketing, particularly large businesses, you’ve already noticed that some consumer-driven companies are absolutely killing it on Pinterest. When it comes to the wedding, fashion, design, and food industries, in particular, businesses small and large alike are using the platform to connect with consumers.

Once thought to be a platform for scrapbooking and crafty women, Pinterest has become one of the primary traffic drivers to blogs and websites for both B2C and B2B businesses.

When was the last time you heard someone taking a Pinterest detox? That never happens because Pinterest isn’t like the other social platforms — it actually functions more like a search engine than anything. This means that your content can get found when you write keyword-rich content on your profile, boards, and Pins. It isn’t as “social” as other platforms which in many cases is a positive for businesses trying to break through the noise.

When you share relevant content, people will follow you and your boards and ultimately share your Pins. When people come across something they’re interested in, they can click through to visit your website or go straight to your content upgrade. That’s a pretty basic explanation but once you understand how this platform works, the traffic you get from it can be endless.

In the B2B world, Pinterest continues to be one of the most underutilized traffic-driving platforms. If you’re creating content for your business, Pinterest can become one of your top traffic sources if you play your cards right.

Create a Pinterest profile that attracts your ideal client.

Take full advantage of your bio area and carefully craft your messaging. Ensure you include who you help and how you do it, using keywords that will help your ideal clients find you. If you already have a freebie or opt-in, include it here.

Create boards on Pinterest that your ideal client will get value from and will want to follow.

This comes back to your Buyer Persona, content ideas, and keywords. Your entire profile should be a hub that will draw in your ideal client. What topics are they interested in? Those are what you want to title your boards. These are essentially ways to categorize your content.

Shoot to have at least 20 boards on your profile that relate to your area of expertise, and are also topics that will attract your ideal client. For example, let’s say you’re a marketing professional. You help entrepreneurs to strategize and navigate their way through digital marketing. You would have boards titled Email Marketing, SEO, Content, Landing Pages, Social Media Tips, Digital Marketing Trends, etc.

Add keywords and descriptions to your board descriptions — this will help people find them when they search for the topic in Pinterest and in Google. Be sure to Pin other people’s relevant content within your boards, too. The aim is to create a hub for your ideal clients. Make it about what’s valuable for them and not about promoting yourself.

Setting your profile up this way may require a complete overhaul of what you’ve already got going on, and that’s okay. Be sure to either remove or make private any boards you have created that are irrelevant to your ideal client.

Create Pins for your lead magnets and your blog posts.

The point of getting found on Pinterest is to get readers onto your website or blog. But what happens once you get them? Don’t let that opportunity slip away. Use it to start the relationship with content upgrades that funnel into authentic email marketing campaigns.

If you’re managing this yourself, the easiest thing to do is:

Schedule your Pins for maximum results.

You want to pin a minimum of 25 things each day, but many people aim for closer to 75 or more. Scheduling makes this possible, but remember — you’re not just posting your own content. Include as much of your own as you can, but the end goal is to create a hub for your ideal clients that’s full of your content, plus relevant content from other people that they will find valuable.

Think of Pinterest more like a search engine than a social platform, and it begins to make a lot more sense. Follow the steps above to get started and you will be shocked at how quickly your blog and website traffic increases!

Related posts:

The public and media speculation about Michael Jackson or Madeleine McCann is entirely unhelpful — and prevents resolution of real issues.

Straws are older than we think. In the 19th century we used to use natural tube-shaped materials like rye grass, or more commonly, straw. It wasn’t until 50 years ago that plastic straws gained…

Manifesting money is the process of attracting wealth and abundance into your life through the power of your thoughts, beliefs, and actions. One of the most powerful ways to stay motivated and…