Anyone seen a CRM?

But what does it mean?

The term CRM has become a bit of a catch-all phrase for the recruitment industry which has caused confusion for both buyers and sellers. Often I hear of buyers saying:

“We want CRM”

or

“Does your ATS have CRM?”

And in many cases, vendors say “YES” as they do have some aspects of CRM in their product. The problem is that CRM functionality has evolved over the last 5+ years, the buyer does not clearly define what they want, need or mean and likewise, the seller does not clarify what the buyer wants, needs or means when they answer the CRM question.

Therefore the purpose of this series of posts is to:

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